Ka 2021 ea lichelete, Porsche Global e ile ea boela ea kopanya boemo ba eona e le "e 'ngoe ea baetsi ba likoloi ba nang le phaello e ngata ka ho fetisisa lefatšeng" ka liphello tse babatsehang.Moetsi oa likoloi tsa lipapali oa Stuttgart o fihletse rekoto e phahameng ho chelete e kenang ea ts'ebetso le phaello ea thekiso.Chelete ea ts'ebetso e nyolohetse ho EUR 33.1 bilione ka 2021, keketseho ea EUR 4.4 bilione selemong se fetileng sa lichelete le keketseho ea selemo le selemo ea 15% (chelete ea ts'ebetso ka 2020: EUR 28.7 bilione).Phaello ea thekiso e ne e le EUR 5.3 bilione, keketseho ea EUR 1.1 bilione (+27%) ha e bapisoa le selemo se fetileng sa lichelete.Ka lebaka leo, Porsche e fumane phaello ho thekiso ea 16.0% ho lichelete tsa 2021 (selemo se fetileng: 14.6%).
Oliver Blume, Molula-setulo oa Boto ea Phethahatso ea Porsche, o itse: "Ts'ebetso ea rona e matla e ipapisitse le liqeto tse sebete, tse ncha le tse lebeletsoeng pele. Indasteri ea likoloi e ka 'na ea e-ba le phetoho e kholo ka ho fetisisa historing,' me re qalile esale pele haholo. The strategic katamelo le tsoelopele e tsitsitseng tšebetsong. Liphihlello tsohle li bakoa ke tšebelisano 'moho."Monghali Lutz Meschke, Motlatsi oa Molula-setulo le Setho sa Porsche Global Executive Board, ea ikarabellang bakeng sa Lichelete le Theknoloji ea Boitsebiso, o lumela hore ntle le ho khahleha haholo Ho phaella ho sehlahisoa se matla sa lihlahisoa, mohaho oa litšenyehelo tse phetseng hantle ke motheo oa botle bo botle ba Porsche. tshebetso.O ile a re: "Boitsebiso ba rona ba khoebo bo bontša phaello e babatsehang ea k'hamphani. E bontša hore re finyelletse khōlo ea boleng bo botle 'me re bontšitse ho tiea ha mokhoa o atlehileng oa khoebo, esita le maemong a thata a maraka a kang khaello ea phepelo ea li-chip."
Phaello e netefalitsoeng tikolohong e rarahaneng ea 'maraka
Ka 2021 ea lichelete, phallo ea chelete ea lefats'e ea Porsche e eketsehile ka EUR 1.5 bilione ho ea ho EUR 3.7 billion (selemong se fetileng: EUR 2.2 billion)."Metric ena ke bopaki bo matla ba phaello ea Porsche," ho boletse Meschke.Khatelo-pele e ntle ea k'hamphani e boetse e rua molemo ho "Leano la Phaello la 2025", le ikemiselitseng ho tsoela pele ho hlahisa phaello ka mekhoa e mecha le mekhoa e mecha ea khoebo."Morero oa rona oa phaello o atlehile haholo ka lebaka la tšusumetso e phahameng ea basebetsi ba rona. Porsche e ntlafalitse phaello le ho theola ntlha ea rona ea khefutso. Sena se re nolofalelitse ho tsetela ka leano nakong e tlang ea k'hamphani ho sa tsotellehe maemo a sithabetsang a moruo. Matsete a motlakase, digitization le ts'ebetsong a ntse a tsoela pele ka mokhoa o sa tsitsang. Ke kholisehile hore Porsche e tla hlaha e le matla ka mor'a koluoa ea hona joale ea lefats'e, "ho phaella Meschke.
Maemo a teng a tsitsipano a lefatše a hloka boithibo le ho ba hlokolosi."Porsche e amehile ebile e tšoenyehile ka ntoa ea libetsa Ukraine. Re tšepa hore mahlakoreng a mabeli a tla emisa bora le ho rarolla likhohlano ka mekhoa ea lipuisano. Tšireletseho ea bophelo ba batho le seriti sa batho ke tsa bohlokoa ka ho fetisisa, "ho boletse Obomo.Batho, Porsche Lefatšeng ka bophara e fane ka li-euro tse limilione tse 1.Sehlopha se ikhethileng sa litsebi se ntse se etsa tlhahlobo e tsoelang pele ea phello ea mesebetsi ea khoebo ea Porsche.Thepa ea phepelo femeng ea Porsche e amehile, ho bolelang hore maemong a mang tlhahiso e ke ke ea tsoela pele joalo ka ha ho reriloe.
"Re tla tobana le mathata a tebileng a lipolotiki le a moruo likhoeling tse tlang, empa re tla lula re ikemiselitse ho finyella sepheo sa rona sa leano la lilemo tse ngata sa ho fumana phaello ea thekiso ea bonyane 15% ka selemo nakong e telele," ho boletse CFO Messgard."Sehlopha sa mosebetsi se nkile mehato ea pele ho sireletsa chelete, 'me se batla ho etsa bonnete ba hore k'hamphani e tsoela pele ho finyella litlhoko tse phahameng tsa lihlahisoa. Ha e le hantle, tekanyo ea ho qetela ea katleho ea sepheo sena e itšetlehile ka mathata a mangata a ka ntle a seng tlas'a taolo ea batho. "Ka hare ho Porsche, khamphani e fane ka Ho haha mokhoa o atlehileng oa khoebo ho etsa hore ho be le lintho tsohle tse ntle: "Porsche e boemong bo botle haholo, ka mokhoa o hlophisitsoeng, oa ts'ebetso le oa lichelete. Ka hona re kholisehile ka bokamoso mme re amohela boitlamo ba Volkswagen Group ho Porsche AG Research ka monyetla oa tlhahiso ea pele ea sechaba (IPO). Ts'ebetso ena e ka eketsa tlhokomeliso ea lebitso le ho eketsa tokoloho ea khoebo. Ka nako e ts'oanang, Volkswagen le Porsche li ntse li ka rua molemo litšebelisanong tsa nako e tlang."
Potlakisa ts'ebetso ea ho kenya motlakase ka mokhoa o pota-potileng
Ka 2021, Porsche e ile ea isa kakaretso ea likoloi tse ncha tse 301,915 ho bareki lefatšeng ka bophara.Sena se tšoaea lekhetlo la pele hore likoloi tse ncha tsa Porsche li feta letšoao la 300,000, e leng tlaleho e phahameng (272,162 e fanoeng selemong se fetileng).Mehlala e rekoang ka ho fetisisa e ne e le Macan (88,362) le Cayenne (83,071).Taycan e tsamaisa ho feta habeli: bareki ba 41,296 lefatšeng ka bophara ba amohetse Porsche ea bona ea pele ea motlakase.Ho tsamaisoa ha Taycan ho bile ho feta koloi ea lipapali ea Porsche, 911, leha ea morao-rao e boetse e thehile rekoto e ncha e nang le likarolo tse 38,464 tse fanoeng.Obermo o itse: "Taycan ke koloi ea 'nete ea lipapali ea Porsche e khothalelitseng lihlopha tse fapaneng - ho kenyeletsoa bareki ba rona ba seng ba ntse ba le teng, bareki ba bacha, litsebi tsa likoloi le mochine oa khatiso oa indasteri.Re tla boela re tsebise koloi e 'ngoe e hloekileng ea motlakase ho Potlakisa motlakase: Bohareng ba lilemo tsa bo-20, re rera ho hlahisa koloi ea lipapali tsa enjene ea 718 ka mokhoa oa motlakase feela."
Selemong se fetileng, mefuta ea motlakase e nkile karolo ea 40 lekholong ea lihlahisoa tsohle tse ncha tsa Porsche Europe, ho kenyelletsa le mefuta e nyalisitsoeng ea plug-in le mefuta e hloekileng ea motlakase.Porsche e phatlalalitse merero ea ho se nke lehlakore ka carbon ka 2030. "Ho lebeletsoe hore ka 2025, thekiso ea mehlala ea motlakase e tla ikarabella bakeng sa halofo ea thekiso ea kakaretso ea Porsche, ho kenyelletsa le mefuta e hloekileng ea motlakase le ea plug-in," Obermo o itse."Ka 2030, karolo ea mefuta e hloekileng ea motlakase likoloing tse ncha e reretsoe ho fihla ho feta 80%.Ho fihlela sepheo sena se seholo, Porsche e sebetsa le balekane ho tsetela kahong ea liteishene tsa ho tjhaja tsa maemo a holimo, hammoho le meaho ea motheo ea ho tjhaja ea Porsche.Ntle le moo, Porsche e tsetetse haholo libakeng tsa theknoloji ea mantlha joalo ka lits'ebetso tsa betri le tlhahiso ea module ea betri.Cellforce e sa tsoa thehoa e tsepamisitse maikutlo ho nts'etsopele le ho hlahisa libeteri tse sebetsang hantle, 'me tlhahiso ea bongata e lebelletsoe ka 2024.
Ka 2021, phepelo ea Porsche libakeng tsohle tsa thekiso ea lefats'e e ile ea eketseha, mme China e boetse e fetoha 'maraka o le mong o moholo ka ho fetisisa.Hoo e ka bang likarolo tsa 96,000 li ile tsa fanoa 'marakeng oa Chaena, keketseho ea 8% selemo le selemo.'Maraka oa Amerika Leboea oa Porsche o eketsehile haholo, ka ho tsamaisoa ho fetang 70,000 United States, keketseho ea 22% selemo le selemo.Mmaraka oa Europe o boetse o bone kholo e ntle haholo: Jeremane feela, likoloi tse ncha tsa Porsche li eketsehile ka liperesente tse 9 ho isa ho li-unit tse ka bang 29,000.
Chaena, Porsche e ntse e tsoela pele ho potlakisa ts'ebetso ea motlakase ka ho shebana le sehlahisoa le tikoloho ea likoloi, 'me e tsoela pele ho ntlafatsa bophelo ba motlakase oa bareki ba China.Mefuta e 'meli e tsoang ho Taycan, Taycan GTS le Taycan Cross Turismo, ba tla etsa qalo ea bona ea Asia mme ba qale ho rekisoa pele ho 2022 Beijing International Auto Show.Ka nako eo, mofuta o mocha oa matla oa Porsche naheng ea China o tla eketsoa ho mefuta e 21.Ntle le ho matlafatsoa ho tsoelang pele ha sehlahisoa sa motlakase, Porsche China e ntse e potlakisa kaho ea tikoloho ea likoloi e amohelang bareki ka theknoloji e potlakileng le e sireletsehileng ea ho tjhaja, e tsoela pele ho holisa marang-rang a tšepahalang le a bonolo, le ho itšetleha ka bokhoni ba R&D ba lehae ho fana ka. bareki ba nang le litšebeletso tse nahanelang le tse bohlale.
Nako ea poso: Mar-24-2022